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Defining Your Art Business Brand

Workshop #3

Defining Your Art Business Brand

Presented by Shane Durnford

Friday, April 28th

9am-5pm

25 Lesmill Rd, Toronto (right by the 401)

Breakfast, coffee, tea and lunch provided

Free parking, WiFi

Cost $199

You will Learn:

Usually big business comes to mind when you think about branding. But branding your art business is just as important.

If you have ever experienced any of these:

  • Slow or no sales.
  • Had trouble being consistent with your marketing materials and messaging.
  • Had trouble making decisions on which marketing materials to use.
  • Been frustrated with how/which social media platforms to invest in.
  • Wondered if you should or should not have a website.
  • Should I sell at shows? Online? Have a store?
  • Not be accepted into the best juried shows.
  • Been worried about all the financial costs. 

Then this workshop will help you answer all of those questions plus many more, set a clear direction and plan of action.

Shane Durnford is a master on this topic, having helped small business owners define who they are and who their best customers are. This process includes everything from your logo, signage, printed materials, display, advertising, packaging, website, to what to wear and how to sell yourself. It all starts with YOUR story. It is a powerful narrative that sets the structure that everything else is built upon. This workshop will give you a road map on how to do it all and present a consistent message. Ultimately leading to bigger sales and the right kind of customer.

We will work through all of the facets of branding your art business in a step by step workshop style. There will be plenty of opportunities for discussion and feedback for every participant. This is a small group so this is a high value workshop.

You will also receive an additional half hour consultation and coaching follow up call on Skype with Shane, sometime after the workshop when you are ready to get feedback on your progress.

Shane Durnford is a Registered Graphic Designer and Signcrafter. Shane quickly became known for not only his superb hand crafting skills but also for his novel image consulting and design services, across various mediums: logos, websites, promotional/advertising material, illustration, corporate branding, and showpiece signage. His unique branding approach is sensory storytelling crafted for maximum impact and multifaceted visual imagery. 

Shane’s work and articles have appeared in international trade publications.  His work, as well as articles, are well respected within the industry. He has hosted design workshops, for participants from as far away as Australia. He is retained as key note speaker for branding strategies by municipalities.

Reserve your seat.

Note* Artists Advantage Gold members receive an additional 10% discount on EACH of the workshops. Join today and save on everything you need for your art business.

 

 

 

Earlier Event: March 10
Social Media & Analytics For Artists