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Taking Care of Art Business Day 2017

  • Artists Advantage 77 Foster Crescent Mississauga, ON, L5R Canada (map)

A day devoted to you and your art business

Meet our talented speakers

Social Media Workshop

Presented by Marianne Lepa

Marianne will cover:

·      Social media platforms that work for artists

·      Development of your own unique narrative style 

·      Use of best practices for social media platforms

·      How to use social media advertising tools

·      Using analytics to understand your audience and build a better network

Marianne Lepa Marianne Lepa has more than 25 years experience in marketing communications and publishing. Specializing in the arts, Marianne is currently the social media expert for Artfest Ontario and for Shoebox PR, an artist marketing agency in Los Angeles, as well as for other private clients. She holds a B.A. in Humanities from McMaster University and an Arts Management diploma from Humber College.

Marianne Lepa

Marianne Lepa has more than 25 years experience in marketing communications and publishing. Specializing in the arts, Marianne is currently the social media expert for Artfest Ontario and for Shoebox PR, an artist marketing agency in Los Angeles, as well as for other private clients. She holds a B.A. in Humanities from McMaster University and an Arts Management diploma from Humber College.

Product Photography

Presented by George Gill

George will cover:

·      Product Images for Great Results

·      Equipment required for DIY

·      Lighting to show shape

·      Using light to show texture

·      Lighting to show translucence

·      Camera Settings and Q&A

George Gill

George Gill is a Professional Fine Art Photographer, specializing in composite photography ranging from 2 images to as many as 50 images. He is passionate about using technology to complete the stories he sees in his mind's eye. George studied photography at the New York Institute of Photography, and is self taught in digital post production editing. His work has been shown to date across Ontario, and his collectors range from locals to as far as Dubai. George provides composite workshops from beginners to advanced in learning the art of composite photography.  www.georgegillphotography.com

Salesmanship and Product Development

Presented by Marcel Dionne from Imagine Wood

Marcel will cover:

·      Starting of the Imagine Wood business

·      Designing tools

·      Watching clients

·      Continuation of design and flow of sales

Marcel Dionne Born and raised in Saskatchewan, Marcel had always been surrounded by nature and its raw beauty. Growing up in a rural community, it was a way of life to be hardworking and was customary to work with your hands and use the resources that were available. Marcel relocated to Toronto to work in the construction industry, with a focus on his talent for carpentry until a serious motorcycle accident changed his mobility and outlook on life. During his recuperation, he was inspired to develop his creative abilities and devote himself full time to his love of woodworking and stone carving. His company, Imagine Wood, has exhibited extensively across Canada with an impressive sales record. www.imaginewood.com

Marcel Dionne

Born and raised in Saskatchewan, Marcel had always been surrounded by nature and its raw beauty. Growing up in a rural community, it was a way of life to be hardworking and was customary to work with your hands and use the resources that were available. Marcel relocated to Toronto to work in the construction industry, with a focus on his talent for carpentry until a serious motorcycle accident changed his mobility and outlook on life. During his recuperation, he was inspired to develop his creative abilities and devote himself full time to his love of woodworking and stone carving. His company, Imagine Wood, has exhibited extensively across Canada with an impressive sales record. www.imaginewood.com

Financial Expertise

Presented by Allan Meyer, CFA

Vice President, Partner Wickham Investment Counsel

 

Allan will cover:

·      2017 Economic Forecast

·      Stock Market Outlook

·      Retirement Risks

·      Financial Planning

Allan Meyer Allan has over 30 years of investment experience. For the last 12 years he has worked at Wickham Investments with high net worth individuals. Prior to joining Wickham, Allan worked for a number of large financial institutions where he managed money for mutual funds and pension funds. He also worked at an international insurance company as VP of Equities.  Allan holds the Chartered Financial Analyst designation and is a member of the Toronto CFA Society and the CFA Institute.  Allan has been widely quoted in the Globe & Mail, National Post and the Wall Street Journal Heard on the Street and has appeared on BNN as a commentator. www.wickhaminvestments.com

Allan Meyer

Allan has over 30 years of investment experience. For the last 12 years he has worked at Wickham Investments with high net worth individuals. Prior to joining Wickham, Allan worked for a number of large financial institutions where he managed money for mutual funds and pension funds. He also worked at an international insurance company as VP of Equities.  Allan holds the Chartered Financial Analyst designation and is a member of the Toronto CFA Society and the CFA Institute.  Allan has been widely quoted in the Globe & Mail, National Post and the Wall Street Journal Heard on the Street and has appeared on BNN as a commentator.

www.wickhaminvestments.com

Panel of Experts

Allan Meyer, Shane Durnford, Lory MacDonald, Al Hearn

Ask Us:

  • Tips for increasing your sales success at shows
  • How to get selected for great booth locations
  • Grant opportunities and writing
  • Successful show application tips
  • Presentation and display tips
  • Time management
  • Financial planning and advice
  • Website design and branding
  • And anything else that is on your mind.

Shane Durnford

Branding Expert

Shane Durnford Shane graduated from Toronto's George Brown Typography and Design program in 1981.  With lettering quill in hand, he started from a humble shop in Creemore, Ontario and, within a few short years, had become a highly sought after Signcrafter.  As a Registered Graphic Designer, Shane quickly became known for his superb hand crafting skills and his novel image consulting and design services across various mediums: logos, websites, promotional/advertising material, illustration, corporate branding, and showpiece signage. His unique brand is sensory storytelling through maximum impact and multifaceted visual imagery.  Shane’s work and articles have appeared in international trade publications.  His vast repertoire of work is well respected within the industry. www.shanedurnforddesigns.com

Shane Durnford

Shane graduated from Toronto's George Brown Typography and Design program in 1981.  With lettering quill in hand, he started from a humble shop in Creemore, Ontario and, within a few short years, had become a highly sought after Signcrafter.  As a Registered Graphic Designer, Shane quickly became known for his superb hand crafting skills and his novel image consulting and design services across various mediums: logos, websites, promotional/advertising material, illustration, corporate branding, and showpiece signage. His unique brand is sensory storytelling through maximum impact and multifaceted visual imagery. 

Shane’s work and articles have appeared in international trade publications.  His vast repertoire of work is well respected within the industry. www.shanedurnforddesigns.com

Artists Advantage- The Power of Numbers

Presented by Lory MacDonald & Al Hearn

 

Topics Covered

·      An exciting announcement

·      The benefits of becoming a member

·      Why join?

Lory is the founder and President of Artfest Ontario. Artfest produces art & craft festivals in Toronto, Kingston and Port Credit. She is a professional artist and art instructor at Artventure Open Studio in Nottawa, ON. Lory also founded The Magic of Children in the Arts Show, the largest children’s art show in Canada with over 1000 local participants last year. Magic looks forward to its 23rd year in 2017. She was presented the Collingwood Arts & Culture Award in 2016. www.artistsadvantage.ca

Lory is the founder and President of Artfest Ontario. Artfest produces art & craft festivals in Toronto, Kingston and Port Credit. She is a professional artist and art instructor at Artventure Open Studio in Nottawa, ON. Lory also founded The Magic of Children in the Arts Show, the largest children’s art show in Canada with over 1000 local participants last year. Magic looks forward to its 23rd year in 2017. She was presented the Collingwood Arts & Culture Award in 2016. www.artistsadvantage.ca

Artists Advantage- The Power of Numbers

Presented by Lory MacDonald & Al Hearn

Al Hearn Ph.D Al is a business consultant and grant writer for artists and non-profit organizations. He is also a professional musician. Al previously worked as a university administrator specializing in academic community partnerships. He is the co-founder of the Artist Advantage membership club. www.artistsadvantage.ca

Al Hearn Ph.D

Al is a business consultant and grant writer for artists and non-profit organizations. He is also a professional musician. Al previously worked as a university administrator specializing in academic community partnerships. He is the co-founder of the Artist Advantage membership club.

www.artistsadvantage.ca

Nacora Insurance

Presented by Darryl Wolfe

Darryl will give a brief overview of insurance for the art & craft industry and introduce the exclusive Artists Advantage insurance program.

Learn how the NACORA Vendor and Exhibitor Business Policy can provide coverage for Extra Expense, Commercial General Liability and optional Property insurance for all trade shows and events for an unlimited number of shows yearly in Canada and the USA.

Vendors who are eligible:

• Retail kiosks

• Product demos

• Product or Service displays/event exhibits

Darryl Woolfe

Darryl’s extensive knowledge covers a variety of product lines and industry sectors within the general and specialty commercial insurance landscape, with a keen ability to pair product and market with specific client needs. As National Director of Operations, Darryl manages all frontline relationships with our Insurance company partners, allowing Nacora to diversify our portfolio and offer clients the best of class in product and coverage. Darryl ensures our day-to-day operations run smoothly, achieving client satisfaction from their initial onboarding experience with us, to the service and support of our client advocacy program.

Darryl Wolfe is the National Director of Operations at Nacora. He brings a broad range of working experience across all lines of general insurance for over 15 years. His primary focus is managing Nacora’s Commercial lines department and overall Nacora service operations.

 

Later Event: February 24
Product Photography